Figure out what’s next in your design career.
1:1 career coaching for Product Designers and Researchers who want to grow with intention—not just chase the next title.
Whether you're trying to move into a senior role, transition into leadership, reposition yourself after a career change, or simply figure out what you actually want next, I can help you turn an ambiguous career problem into a concrete plan.
You don’t have to figure this out alone
Maybe you're wondering:
Am I ready for the next level?
Should I stay an IC or move into management?
Why doesn't my résumé reflect how much impact I'm actually having?
How do I talk about my work at a senior or leadership level?
What roles should I even be targeting?
How do I navigate a difficult manager or organization without derailing my career?
I've been doing this for years—so why do I still feel stuck?
Those aren't just job-search questions. They're design-career questions.
And they're often much easier to solve with someone who's been on both sides of the table.
Hi, I’m Ruth.
I've spent more than 15 years working across UX research, product design, and design leadership—from hands-on IC roles to leading design organizations.
I've hired and managed designers, developed leveling frameworks and career paths, coached people through growth and performance conversations, built research and design practices, and worked alongside product, engineering, and executive teams.
I've also experienced firsthand how messy career growth can be inside real organizations.
My approach is part coaching, part practical advice. I'll ask questions that help you figure out what you want—but when my experience can save you time or help you see something differently, I'll tell you what I think.
90-Day Design Career AcceleratorA private 1:1 coaching program for designers and researchers who want to make meaningful progress toward their next career move.
Over 90 days, we'll work together to clarify where you're headed, identify what's getting in your way, and build a practical strategy to move forward.
Your coaching might include:
Career direction
Clarify what you actually want next—including IC vs. management, role level, company environment, and longer-term career goals.
Positioning & storytelling
Translate the work you've already done into a compelling story about your impact, strengths, and leadership.
Résumé, portfolio & LinkedIn strategy
Identify what's helping—or hurting—your positioning and decide what deserves your attention.
Career navigation
Work through promotions, difficult organizational dynamics, manager relationships, visibility, performance conversations, and other situations that don't have a neat textbook answer.
Interview & opportunity strategy
Prepare for interviews, evaluate opportunities, and make thoughtful decisions instead of applying indiscriminately.
Leadership transition
For new and aspiring managers, work through the very different skills required to lead people instead of simply being the strongest designer in the room.
How it works90 days
We work together for three months around a specific goal we define at the beginning.
6 private coaching sessions
One 50-minute session every other week.
Between-session support
You can email me between sessions when something comes up or you need a quick second opinion.
Practical work between sessions
Depending on your goal, that may mean rewriting a story, reaching out to someone, preparing for a conversation, revising your résumé, or testing a new approach at work.
Investment: $1,500
Payment plan available: 3 monthly payments of $500.
You don't need to decide whether coaching is right for you before we talk.
Book a complimentary 30-minute session and bring me one career problem you're currently trying to solve.
We'll use the call to get specific about what's happening, identify what may be getting in your way, and give you at least one concrete next step.
If I think I can help you beyond that, I'll explain what working together could look like.
If not, you'll still leave with something useful.
Start with a free Career Clarity Session.
A note about fit
I'm likely a strong fit if you work in Product Design, UX Design, or UX Research and are navigating growth, leadership, positioning, or your next career move.
I'm probably not the right coach if you're looking primarily for recruiting services, guaranteed job placement, or someone to apply to jobs on your behalf.